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What if keywords are off-topic

How to recognize it, why it happens and how to fix it.

What if keywords are off-topic

Occasionally, topics unrelated to your business may get into the suggestions.

Why this happens

  • the website has little text content and the system struggles to understand the context,
  • the website has generic phrases (e.g. “blog”, “news”) without explanation,
  • URL leads to a page that is not representative (landing page, campaign).

How to fix it

  • Edit / remove irrelevant topics in the plan.
  • Add a clearer description of your offering to the website (or project description).
  • Consider entering a different URL (homepage, category).

If you are unsure, send us the URL and an example of a wrong topic at [email protected].