Keywords: how we choose topics

Keywords are queries that people search for in search engines. The goal is to choose ones that:

• are related to what you offer,
• have meaningful intent (informational / transactional),
• can be covered by a quality article.

How keywords become articles

1. We obtain a set of queries.
2. We group similar queries into “clusters”.
3. From each cluster an article suggestion (topic) is created.

When to intervene manually

Manual intervention is worth it when:

• the system aims too “broadly” (general topics),
• or conversely too “narrowly” (micro queries).

Then adjust topics / priorities in the plan.