How to edit topics and priorities

The most important rule: write about what you really sell (not about everything that can be searched on the internet).

What to typically exclude

• topics outside the offering,
• topics without clear benefit for the customer,
• topics that would lead only to “traffic without conversion”.

What to rewrite

Rewrite topics so that they:

• contain a specific product / service,
• have a clear target audience (e.g. “for small businesses”, “for e‑shop”),
• correspond to how your customers speak.

How to work with priorities

Raise priority if:

• the topic solves a frequent customer question,
• the topic supports the main product,
• you expect quick return (lead / inquiry).