How the article plan is created

The article plan is the result of a combination:

• website topics (what you sell / offer),
• relevant keywords,
• seasonality (when it makes sense),
• “funnel” coverage (informational vs. transactional queries),
• balance between quick wins and long-term topics.

What priorities mean

• High priority: topics with a good relevance / traffic chance ratio.
• Medium priority: complementary topics that support authority.
• Low priority: nice-to-have, often very specific queries.

Recommended routine

1. Review suggested topics.
2. Exclude irrelevant ones (or rewrite them).
3. For top topics add “what exactly should the article say”.
4. Set publishing (manual / automatic).

When to adjust the plan

The plan is a living document. Adjust it whenever:

• you change your offering (new services / products),
• you want to target a different group of queries,
• the season changes (e.g. “Christmas gifts”).