Article editor: edits, structure and style

In the editor you can edit the article so that it fits your brand and customers.

Recommended check before publication

• Search intent: does the article answer the query it was created for?
• Structure: clear H2/H3, short paragraphs, lists.
• Credibility: concrete examples, procedures, data (where appropriate).
• Internal links: link to relevant subpages.
• CTA: is it clear what the reader should do next?

Style and tone of voice

If the tone doesn't fit, adjust:

• informal / formal address,
• sentence length,
• amount of technical terms,
• “hardness” of sales formulations.

Tip: create one “reference” article that you fine-tune to perfection, and then edit others based on it.